The forecourt has changed. Did fuel retail loyalty programs change?
- How the forecourt has changed: where the margin comes from now, how long customers stay and why they arrive at all.
- Why most loyalty programs haven’t kept up: still built around fuel volume, in a business that no longer runs on it.
- What a modern forecourt loyalty program looks like: the principles behind it and a practical path to get there (monetise dwell time, unify identity across mobility, subscriptions, partnerships, gamification, hyper-personalisation, gig drivers, fleet drivers and the future of loyalty programs with AI)
About Sami
Sami Nachawati is Pre-Sales and Consulting Director at Comarch, advising fuel and convenience retailers on loyalty across global markets. With ten years in the field, he asks whether fuel retail loyalty programs have kept pace with the changes reshaping the forecourt.
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