Digital forecourt opportunities emerging from the energy transition
Evolving mobility needs, the energy transition and accelerating digitalization mean that forecourts need to re-evaluate how they interact with customers, with a greater focus on attracting and retaining customers. In the session, we will discuss how they can: stay ahead of changing customer demands, enable frictionless interactions, evolve digital ecosystems, and drive loyalty and personalization.
About Oleksandr
14 years with Shell. Since December 2022 is a General Manager Digital customer solutions & platforms, leading development of the digital ecosystem for the global mobility business, including loyalty & CRM. Prior to that role, he has held various positions in supply chain, sales and marketing across various B2B and B2C business’, recently leading retail network in Central and Eastern Europe with over 1500 Shell service stations and representing downstream organization in that part of the world. Prior to Shell, Oleksandr has worked for BCG, Deloitte and Procter & Gamble.