forecourttech '24: October 16 -17, Asia Gardens Hotel, Alicante, Spain
Haia Consultancy, CEO & Senior Consultant

Michel Hinfelaar

https://www.haia-consultancy.nl/

Revolutionizing mobility: Bridging legacy systems and modern technology for enhanced customer experiences in the energy transition

The energy transition and the business wish for smooth customer experience, is driving significant changes in the mobility sector. Introducing alternative energies on the forecourt, cloud-based solutions, AI, and IoT devices can bring operational efficiencies and improved customer experiences. Adapting existing architectures for this transition is crucial, but it also highlights the growing importance of cybersecurity as systems become more connected. The shift from isolated forecourt systems to interconnected cloud-based solutions and API technology does present a transformative challenge, but it’s also an opportunity for industry standardisation, innovation, and enhanced capabilities.

 

About Michel

Bachelor degree, micro electronics system design ‘97

Started as a consultant at CMG (merged into LogicaCMG, now part of CGI) from ‘97 till ’07

Experience in different markets sectors, mostly with large international companies

Founded Haia Consultancy B.V. in October ’07, last year 15th jubilee

Payment, Loyalty and Sale systems experience since ‘01 in the Petrol Retailing market sector at ExxonMobil, Shell, BP and VARO Energy

Contracted with BP from ‘05 till ’16 one of the key technical project leader in the European petrol station IT department

Technically leading projects from definition through piloting in Portugal, Spain, Austria, Netherlands, and U.K.

Contracted with Shell since ’19 on site systems replacement projects and since 2020 involved in Hydrogen filling station deployment in US and Europe.

In parallel growing Haia Consultancy, adding Academy and Technology services with currently 4 consultants/staff, 3 freelancers and 2 interns, serving multiple customers in Europe. Added besides major oil/energy companies to serve forecourt and site systems vendors/manufacturers. Recently opened an office in Madrid as we believe Iberia has lot to catch up on energy transition and adapt their convenient and forecourt business.