Christian Warning

Global Best Practice

Christian Warning is the founder and Managing Partner of The Retail Marketeers, a Hamburg (Germany) based consulting firm focused on retail convenience in its many forms. Christian, an alumni of the University of Hamburg, has for 13 years worked for Shell, eventually becoming the head of its billion-dollar non-fuel retail business in the German market. Following this, he oversaw the development of Germany’s largest convenience store franchise chain outside fuel stations at Deutsche Bahn (German railway). For nearly two decades now, Christian and his company have successfully combined industry knowledge and industry networking to forge new paths in the convenience market. Christian is the NACS Relationship Partner for German speaking markets (D-A-CH) and the proud host of the annual NACS Convenience Leaders Exchange in Hamburg.

The Retail Marketeers are sought-after experts in the rapidly evolving roadside retail and mobility omnichannel business. The company uniquely combines a deep knowledge of daily operations with strategic insights while its boutique size guarantees focus and efficiency. Its ability to swiftly integrate retailer’s needs with vendor’s capabilities is at the core of a successful and cost-effective market-entry and transition strategy. For this, The Retail Marketeers create ideas and tailor-made processes, while putting clients in touch with just the right people to bring these ideas to life. Thirty plus years of hands-on industry best practice, together with an unprecedented network that encompasses manufacturers, wholesalers and pivotal company executives make the company a powerful ally for any convenience venture. Turning deep industry insights and hard numbers into swift action, The Retail Marketeers offer tried and tested turnkey solutions for any convenience business. Of course, trends such as automation, digitalization, loyalty, geo-marketing and sustainability are an integral part of the novel and individual solutions the company successfully brings to the many challenges of the convenience world. Since 2023 The Retail Marketeers are the strategic global alliance partner of Impact 21, an American consulting firm based in Lexington, KY. Both companies are highly invested in convenience retail, serving as recognized thought leaders with a broad reach of retailers, suppliers, service providers, media, and trade associations like NACS across North America and Europe.