Warrenton Oil company deploys app-based subscription car wash program developed by Liquid Barcodes
Warrenton Oil Company joins the world’s top convenience retailers offering customers a subscription option for monthly subscription car washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. Warrenton operates 18 car washes at FastLane locations.
Warrenton Oil Company, headquartered in Warrenton, Missouri, operates 55 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, and car and truck washes.
Customers will subscribe to the FastLane car wash subscription program, developed by Liquid Barcodes, through the existing FastLane app. Customers will be able to select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.
Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.
The project will be designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products are an excellent way for convenience and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the car wash program for FastLane Convenience Stores.”
The Warrenton Oil Car Wash App is scheduled for launch in Quarter 1 of 2023.
