US-based retailer, The Wills Group is implementing a connected retail strategy via its partnership with SymphonyAI to provide a more engaging, consistent shopper experience via focused space planning.
Wills Group The fuel and convenience retailer will upgrade its Dash In retail network by optimising shelf management and improving customer engagement. SymphonyAI’s Connected Retail Platform is designed to scale with the group’s expansion, adapting to shifting shopper behaviours, competitive dynamics, and market trends.
Through this partnership, Wills Group aims to offer a more personalised and efficient shopping experience to its customers.
“Wills Group is taking bold steps to meet the needs of fuel and convenience shoppers with connected retail to provide engaging, varied in-store offerings including an increased mix of fresh and prepared foods,” said Manish Choudhary, president of the SymphonyAI retail-CPG division. “We are excited to partner with Wills Group to provide continuous learning AI that evolves with shopper needs, future-proofing their business for long-term success.”
As Wills Group incorporates additional integrated applications into the platform, it will unify data and insights, harness predictive and generative AI, streamline operations, enhance automation, and improve financial outcomes. The partnership will capitalize on SymphonyAI’s cutting-edge AI technology to elevate Wills Group’s retail operations throughout its retail network.
