Uminot Group and Zabka join forces
The Unimot Group, owner of the Avia gas station chain in Poland, and Żabka Polska, a leader in the convenience segment in Poland, are establishing a partnership that will result in the opening of four Żabka stores at Avia gas stations. The combination of two popular formats guarantees drivers convenience, time savings, and access to a wide range of fuel and non-fuel products in one place.
Żabka is taking another step forward in expanding its gas station store format. After locating its stores at several individual stations, it is now teaming up with the Avia chain. The project will launch this summer. Żabka stores will open at the end of August at two Avia stations in Poznań – on Grunwaldzka Street and Mieszka I Street. Two more locations, in Bełchatów and Zakopane, will open in September. All stores with the green logo will be located at Unimot Group’s own stations (CODO).
They combine their experience
Both brands will combine their experience and strengths. Avia is a renowned European chain of gas stations, managed in Poland by the Unimot Group, a publicly traded company with over 30 years of experience in the fuel market, now an independent, multi-energy capital group. Żabka, in turn, is the largest and fastest-growing convenience chain in Poland, known for its modern sales solutions. Thanks to this partnership, customers gain access to a comprehensive range of services in one place – from high-quality fuel, fresh coffee, and quick hot and cold snacks, to everyday grocery shopping and automotive products.
Under the partnership model, Żabka will manage retail sales and customer service, while Avia will focus on providing high-quality fuel offerings. This solution increases customer value while optimizing operational processes. Drivers will be able to pay for fuel directly at the Żabka store checkout.
Benefits of cooperation
AVIA brings a wide range of fuels to the partnership, as well as its own brand products, such as oils and windshield washer fluids. The AVIA Card fleet program is available for business and institutional customers, enabling efficient fuel cost management. AVIA also offers its customers the AVIA GO mobile app, which serves as a loyalty program. For every fill-up and purchase at gas stations, AVIA GO users receive special points that can be redeemed for attractive rewards or discounts. The brand also stands out with numerous promotions, including the highly popular “Fuel for PLN 4.99” campaign, held periodically in various Polish cities.
Żabka, on the other hand, is a chain of over 11,700 convenience stores, where you can not only do quick shopping right around the corner but also stop for a good coffee or your favorite snacks. The chain’s branches at gas stations are a continuation of the format the company implemented in 2021. The existing locations have been very well-received by customers, so it’s a natural step to further expand this presence in places where accessibility, speed, and convenience of shopping are key.
