Shell has acquired the Fuel Rewards loyalty program from PDI Technologies and Excentus Corporation.
josefkubes - stock.adobe.com Fuel Rewards is a program offered free to U.S. customers to use at over 12,000 participating Shell locations where members can save cents-per-gallon off on fuel. The program also includes stackable bonus offers from participating restaurants and retailers in addition to access to VIP experiences, gift cards, and more. Through this acquisition Shell will further develop the program for wholesalers and members.
“Customer loyalty is a key driver of growth to our business and our wholesalers’ businesses across the Shell network, and the signing of this agreement demonstrates our long-term commitment to our mutual success,” said Barbara Stoyko, Senior Vice President, Shell Mobility & Convenience Americas.
Once Shell owns the Fuel Rewards loyalty program, Shell will have the ability to evolve the program and work directly with participating brands.
“It has been an honor to build and develop one of the most innovative loyalty programs in our industry and beyond. We’re incredibly proud of our talented teams at PDI and Shell, and we look forward to supporting the program’s continued evolution and success,” added Jimmy Frangis, CEO, PDI Technologies.
PDI will remain the technology and service provider of the Fuel Rewards loyalty program and will continue to work closely with the Shell team.
