Samsung has launched a cutting-edge pilot program to help enhance customer engagement at three Chevron ExtraMile stations. The pilot program will combine the high visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract and captivate in-store shoppers.
Samsung A ExtraMile store in San Diego has introduced digital humans to assist customers. “Sam the Sommelier” is a hyper-realistic generative AI-powered virtual being that can interact with customers via voice or live chat through an app and provide recommendations for wine pairings with their food purchases. Customers can learn about each wine’s tasting notes, take a quiz to find their ideal bottle and get immediate assistance to complete their transaction – all through a natural conversation with this virtual being.
The project is part of a larger program between Chevron Stations Inc. and Samsung Electronics America to deploy smart solutions to enhance the customer experience at three locations in California and Washington. The initiative also includes the implementation of smart signage displays, content management, and foot traffic analytics.
“Stores today need to deliver interactive experiences to engage with the digital-savvy shopper,” said Sara Grofcsik, Executive Director of U.S. Commercial Sales, Samsung Electronics America.
“However, it’s difficult to meet current expectations for dynamic content with traditional signs and banners. This approach combines digital signage and real consumer data to reach customers at the right time with the right message. Customers stay up to date on hot products and deals, and this helps them keep coming back to ExtraMile stores for more.”
