technologies optimizing operations on the retail forecourt & enhancing customer experiences



ISTOBAL USA will attend NACS SHOW Chicago from 6th to 8th of October to consolidate its growth in the petroleum and convenience store sector with its transformable rollover ISTOBAL FLEX5. So far this year, deployments of this model increased by 28% over 2020 thanks to its flexibility to meet car wash needs, present and future, without significant additional investment.

At booth 3337 (South Building / Hall A. Level 3), ISTOBAL USA will show customers and visitors the reasons why the FLEX5 is the most popular ISTOBAL technology in the US in service stations, professional retail car washes and C-Stores alike. In the 5-brush configuration, the machine is particularly preferred due to its speed and wash quality.

The FLEX5 is the first and only transformable rollover in the market capable of responding to increased car wash needs without replacing machines. The FLEX5 was conceived to be re-configurable from a 3-brush unit to a 5-brush unit in just 1 working day, thus increasing capacity and throughput at the facility. Its flexibility and versatility allow for many different configurations. It can be configured in a 3 or 5 brush unit, as a touchless rollover, a hybrid model, or as a combo option. The FLEX5 allows customers to choose the wash they want - friction with 3 or 5 brushes, touch free or a combination of both.

In its 5-brush presentation, the FLEX5 improves car wash performance, and it is specially targeted to customers who need faster wash processes. It provides up to a 30% reduction in wash and dry times when compared to a 3-brush configuration.


Growth at a good pace despite the pandemic

Despite COVID-19, ISTOBAL USA business grew by 18% over the last year and a half.  The new subsidiary CEO, Juan Moncada, estimates sales to continue growing in 2022. According to Moncada, “the expansion is mainly due to the efficiency and dependability of ISTOBAL’s equipment, and the value we provide to gas stations when adapting to the ever-changing market trends of today”.

Additionally, he points out that “during the pandemic, our sales, technical & supply chain teams partnered with our valued distributor network to maintain excellent market coverage and continue to uncover our customers’ needs with pinpoint accuracy. Having a clear understanding of what our customers and end consumers want, allows us to deliver the tailormade solutions they deserve, while maximizing our customers’ ROI”.

The new ISTOBAL USA CEO, an experienced Executive Leader specializing in devising and adapting strategies to the local market, will continue to drive the subsidiary's growth by investing in innovation and customer satisfaction, capturing market share and consolidating the company’s leadership in the sector.


ISTOBAL, the car wash leader

ISTOBAL is a multinational group, based in Valencia. It's a market leader in the design, manufacture and marketing of car wash and car care solutions. With over 65 years' experience, ISTOBAL harnesses innovation and the latest technology to provide products and services that generate high returns for the car wash business and unparalleled value added for end users.

The Group exports its products to more than 75 countries supported by a robust worldwide distributors’ network. It has ten subsidiaries and four manufacturing facilities in Europe, the Americas and Asia. International sales account for 76% of the company’s revenues.

ISTOBAL has had a subsidiary in the US since 2009; its first manufacturing and assembly plant was set up in Bristol, Virginia, in 2011. With 125,000 Sq Ft., the plant meets the specific needs of the US market.