technologies optimizing operations on the retail forecourt & enhancing customer experiences and Scheidt & Bachmann partner to take in-store marketing to the next level and Scheidt & Bachmann today announced a partnership that will take in-store marketing to the next level by driving impulse purchases within fuel retail stores. Based in Germany, Scheidt & Bachmann are one of the leading solution providers in the fuel retail sector in Europe and they have now integrated the artificial intelligence engine into their SIQMA ecosystem.

The combined solution (SIQMA Target.AI) uses environmental and customer specific data in order to anticipate shoppers desires and promote the right product to the right customer at the right time.

“This partnership allows our customers to benefit from’s experience and expertise in the field of artificial intelligence. They have a proven track record of significantly driving sales in fuel retail stores. Integrating the AI-engine into the SIQMA ecosystem adds tremendous value that our customers can benefit from”, said Harald Pöpke, Product Manager at Scheidt & Bachmann. enables fuel retailers to utilise relevant real time in-store and environmental data to optimize customer interactions and digitally improve in-store marketing communication. Seamus McHugh,’s Retail Sales Director explains, “Our new combined solution SIQMA Target.AI processes data in real-time such as the location of the store, weather, traffic and customer demographics in an effort to customize in-store communications. This partnership with Scheidt & Bachmann will introduce our solution to a whole new market and provide them with an automated platform to increase sales within their stores.”