ENOC Group has partnered with South African firm Shop Beat to implement a new in-store audio solution at its ZOOM stores. The audio solution enhances the customer experience by integrating music, advertising messages, broadcasts, and prayer times at the outlets.
ENOC Group The solution will also feature the “Adhan” for the first time in petrol stations in Dubai using tailored latitude/longitude calculations to ensure accurate implementation.
This implementation aims to elevate customers’ day-to-day experience offering an immersive shopping environment that not only entertains but also informs customers, changing how they interact with brands and products.
“As part of our commitment to advancing customers’ experience, ENOC Group is dedicated to adopting innovative solutions contributing towards the development of the country’s retail sector. This partnership underpins the Group’s commitment to bringing cutting-edge digital solutions while enhancing service excellence,” said Saif Humaid Al Falasi, Group CEO at ENOC.
In line with the UAE’s vision to strengthen and build a sustainable economy, ENOC continuously aims to drive innovation across the Group through the launch of multiple initiatives. This includes the integration of Microsoft Azure OpenAI Service into the Group’s business operations, leveraging ChatGPT AI capabilities, launching an accelerator programme “NEXT” to cater to the increasing demand in the UAE for innovative fuel supply solutions, among other innovative initiatives.
