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ENOC unveils $68 million digital transformation drive

ENOC Group has revealed plans to invest $68 million (AED 250 million) of its overall 2021 expenditure towards further progressing its digital transformation strategy.

According to ENOC, its growth strategy will place strong emphasis on enhancing its business and operations through digitalisation; which will play a key component in optimising operations and identifying synergies within its businesses, while continuing to serve its main goal of meeting the growing energy demand in Dubai and the UAE.

Saif Humaid Al Falasi, Group CEO, ENOC, said, “2020 was an unprecedented year for all and at ENOC we believe that it also presented great opportunities. It made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation that our sector is going through.

Understanding the current market realities allowed us to introduce changes to emerge as an agile, resilient and future ready organisation, while aligning our efforts with the national mandate.”

He added that while increasing ENOC’s market share remains a priority, the company is focused on strengthening its business to ensure that they have the capabilities to face any future challenges.

“As we gear up to our nation’s Golden Jubilee, we remain committed to our leadership’s vision to honor our past achievements and continue investing to further our digital acceleration and maintaining sustainable growth and diversification to meet UAE’s growing energy demands,” added Al Falasi.

In 2019, the Group has introduced a number of initiatives under its broader strategy with the aim of diversifying its business streams. The Group launched Next, an accelerator programme designed to unlock growth opportunities and tackle challenges in the energy sector through building new digital ventures for business-to-business and consumer categories.

Under Next, the Group introduced two digital ventures; ENOC Link; a digital mobile fuel delivery service for businesses in the UAE, and Beema, the UAE's first pay-per-Kilometer car insurance.

ENOC also introduced ‘Masar’; it’s innovative digital transformation programme designed to offer complete digital integration of all its divisions to enhance efficiencies across ENOC’s core operational and support functions.

Furthermore, the Group also plans to educate the current and potential employees on the importance of digitalisation and why it is crucial for the Group’s growth for the next 15-20 years.

“The talent pool we need to drive for our organisation’s growth is constantly changing.

We are on track with our Emiratisation efforts to achieve 50% by 2021 and are dedicating our efforts to hone our young national talents. We are also working to understand what attracts and motivates young Emirati nationals to join the energy sector.

“We will dedicate our time and resources to ensure that our employees fully understand the potential that digitalisation has to offer,” said Al Falasi.