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Circle K enhances store operations across Europe

Circle K is rolling out a new Intelligent Management Platform across its European network as part of a wide-reaching effort to enhance store operations, streamline processes, and increase efficiency. 

Circle K

The initiative covers nearly 5,000 locations in 12 countries and supports operations in 11 different languages. This platform, developed by UK-based Quorso, is designed to simplify store management by consolidating a wide range of operational tools—such as performance analytics, tasks, surveys, and exception reporting—into a unified system. 

Its integration aims to reduce complexity for store staff while empowering them to focus on the highest-value activities.

“Quorso’s store-first approach, utilizing data to support personalized actions, has received overwhelming support. We’ve initially started on improving sales and cutting waste in our stores but are really excited by the flexibility to target every aspect of operations,” said Finn Legaard Kopart, Head of Operations Excellence Europe at Circle K. 

The move supports the company’s “Fast, Friendly, and Customer Ready” strategy by enabling teams to spend more time with customers and less time managing disconnected systems. 

The deployment marks a significant step in Circle K’s broader ambition to optimize retail operations while maintaining a strong focus on customer service.