After nearly a century, Spanish oil company Cepsa is changing its name to Moeve (pronounced Moo-eh-vey) as the company enters a new era of sustainable energy and mobility.
moeve The change reflects Cepsa’s transition “in which the majority of profits will come from sustainable activities by the end of this decade,” said chief executive Maarten Wetselaar.
The rebrand aligns with the company’s objective to accelerate decarbonization through an €8 billion investment strategy, of which over 60% will be dedicated to sustainable businesses including the production of green hydrogen, 2G biofuels, sustainable chemical products, and ultra-fast electric charging.
The announcement will be followed by a phased rollout of the new brand across all service stations, beginning in November at a rate of 600 stations per year, eventually covering the company’s network of over 1,800 stations in Spain and Portugal.
