Amazon continues to close cashierless Go stores
Amazon, a pioneer of cashierless technology, has closed another Amazon Go store in Seattle. Whilst the technology is becoming more widely used amongst retailers, this closure is company’s ninth this year.
Amazon’s retail concepts, Amazon Go and Amazon Fresh, have both been struggling with closures and opening delays.
Over the last few months, a handful of Amazon Go stores have closed and other Amazon retail locations that were supposed to have opened have not.
The 1,450-square-foot store opened in August 2018. It was the second Go location to open after the first such store debuted at the base of Amazon’s Day One office tower several months earlier that year.
This decision comes after a statement from Amazon in March of this year in which the company confirmed the closing of eight Amazon Go stores.
Amazon is permanently closing eight of its cashierless Amazon Go convenience stores in Seattle, San Francisco and New York.
“Like any physical retailer, we periodically assess our portfolio of stores and make optimisation decisions along the way,” a spokesperson said at the time of the closure announcement in March. “In this case, we’ve decided to close a small number of Amazon Go stores in Seattle, New York City, and San Francisco. We remain committed to the Amazon Go format, operate more than 20 Amazon Go stores across the U.S., and will continue to learn which locations and features resonate most with customers as we keep evolving our Amazon Go stores.”
