7-Eleven has launched an interactive challenge through Fortnite bringing together brand fans, car fanatics and gaming enthusiasts. The company invites fans to meet up virtually for a scavenger hunt across three maps of the popular online video game.
7-Eleven The brand will reveal clues through its social media channels so that players can find branded cars across a series of custom Fortnite islands to unlock a special 7-Eleven map and virtual car meet up.
Players who share their photo from the designated spot to Instagram and X will have the chance to win several prizes. These include custom gaming chairs, gamertag statues on the island, $500 in credits for use on 7NOW Delivery, and weekly fuel discounts at 7-Eleven or Speedway branded fuel locations.
“We are always keeping a pulse on our customers’ passion points so we can show up for them in unexpected ways. We’ve embraced our customers’ love for car culture by re-posting their car selfies, or ‘carfies’, on Instagram, curating a collection of car-inspired merch, and even designing our own set of wheels with Model 711.”We’re now going full send by transporting our customers’ love for cars to the virtual realm for a one-of-a-kind gaming experience,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven.
