18-19 October 2022, Asia Gardens Hotel, Alicante, Spain

Robert Onion

Circle Brands
Technology Driving Design

Robert is the founding member of Circle Brands. Working as Chairman, Robert oversees the strategic direction for all projects and guides client relationships for all clients.

Trained in commercial interior design and architecture, Robert worked for several leading brand consultancies in London before setting up Circle. Robert’s love of international design has taken him all round the world, and he has worked for extensive periods in Spain and the USA.

He is recognised as an international authority on branding for the fuel and convenience retail sector and leads numerous successful brand and design projects.

‘Our portfolio of success stories demonstrates our commitment to long-term partnerships with our clients, working together to deliver successful brands’.


About Circle

Circle is a brand and retail design consultancy with a strong international reputation and expertise in the fuel and convenience retail sector. We believe in creating brand space™ for our clients. This means creating well defined brands that help our clients stand out in their marketplace and compete more effectively to support business growth and expansion. Formed in 1994, we are based in London but work all over the world with extensive Middle East experience.

Circle is an independent firm that offers strong brand thinking and smart design to deliver large integrated projects and engaging and consistent brand experiences. Circle specialise in offering a cost-effective service, faster response times and in-depth experience of working with stakeholder groups to deliver high quality solutions.

Circle has six full time employees supported by a team of contracted designers, project managers, architects, and visualisers.

The forecourttech ’22 Conference program will be moderated by Mark Wohltmann, Director, NACS Global, who will also be a keynote speaker.

Speaker presentations are designed to educate and inform on present day and evolving technologies. From presentations on technologies that optimize operations around fuel and convenience retailing, to those that enhance the customer experience. Subject matter for presentations in 2022 is currently being discussed and speakers will come from fuel & convenience retailers, technology providers, Industry Associations and other associated industry companies.

The line up for 2022 will be announced in March.