technologies optimizing operations on the retail forecourt & enhancing customer experiences

Tom Hatton

Head of Product Management
Optimally Optimizing; the principles of success in Fuel Pricing

Tom Hatton will break down the factors that lead to success in Fuel Pricing. From the preparation of a meaningful data environment, to the utilisation of AI – these considerations are only a part of the picture.  As many of the other speakers at Forecourttech ’21 will speak about — things are changing in the fuel retail environment across the globe and as a result, pricing teams have to adapt. The only way to ensure you can successfully adapt to new scenarios is to effectively prepare for them.

Join me to find out what is needed to achieve success in Fuel Pricing.

As Kalibrate’s Head of Product Management, Tom represents the voice of the customer for Kalibrate Pricing. Using his extensive experience of managing fuel pricing internationally across multiple brands — Tom ensures Kalibrate’s products facilitate fuel pricing teams to implement successful strategies and tactics. At Forecourttech ‘21 he will discuss how to be successful at Fuel Pricing — and share insight from his unique perspective of the global Fuel Pricing landscape.


The forecourttech ’21 Conference program will be moderated by Mark Wohltmann, Director, NACS Global, who is also a key note speaker.

Speaker presentations are designed to educate and inform on present day and evolving technologies. From presentations on technologies that optimize operations around mobility hubs, the C-Store, to those that enhance the customer experience, including e-mobility, payment & smart checkout systems. Presentations will come from major European retailers The Maxol Group & Q8, as well as leading global technology providers Dover Fueling Solutions, Scheidt & Bachmann, ICASA, Big Brother & Virta.

This year forecourttech also introduces Panel Sessions moderated by Christian Warning, MD, The Retail Marketeers & the Foodvenience Organisation. Christian will invite panelists from the delegate audience representing major and Independent Operators to discuss their views on emerging technologies, casting light on their forward thinking strategies to aid and abet technology providers in their own R&D programmes.