SPAR Slovenia is using AI technologies to create and broadcast advertising videos for digital channels and instore holograms which highlight the company’s customer loyalty programme.
SPAR_Zistersdorf © SPAR Austria SPAR Slovenia launched the first in a series of AI-generated advertisements that are being broadcast across digital channels. The retailer emphasises that each ad was created entirely using artificial intelligence, with only a few store photos used to guide the AI in generating footage.
The ads were produced using different advanced platforms for video creation and a variety of tools used for final touches. SPAR Slovenia began this project when AI technology capable of high-quality “text to video” production became available. This allows them to generate videos directly from text descriptions without using traditional filming methods.
Aleš Popič, Head of SPAR Slovenia’s Digital Marketing, said, “Innovation is part of SPAR Slovenia’s culture, and we have shown that we can quickly and efficiently implement new AI-based solutions. The impressive results during testing confirmed that this approach will not only boost our production efficiency while reducing costs but can also reach a new creative level of video content production.”
