Fueling the Future: Why Interoperability Standards Are the Key to Smarter Forecourts
In a rapidly digitizing forecourt industry, the lack of unified technology standards is slowing progress, inflating costs, and stifling innovation.
This debate brings to the forefront the pressing need for global interoperability—where collaboration between bodies like IFSF and Conexxus could redefine wetstock management.
Join us as we challenge the status quo and explore how standardization can unlock operational efficiency, data intelligence, and scalable growth across borders.
About Morten
Morten Raaby currently serves as General Manager Europe at Titan Cloud, leading the company’s expansion in Europe and managing cross-regional accounts.
With over 20 years experience in the fuel industry, Morten actively collaborates with IFSF and was recently appointed Co-Chair of the Wetstock Management Work Group within IFSF & Conexxus.org
He brings a strong technical and leadership background, with a proven track record of driving the commercialization of software, IoT solutions, and related services. By aligning roadmaps, international sales, and customer-focused strategies, Morten plays a key role as Titan Cloud continues to provide innovative Fuel Asset Optimization solutions to businesses across Europe.
Morten’s LinkedIn: https://www.linkedin.com/in/morten-raaby-5274085/
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