EG Group and Lekkerland are continuing the roll out of REWE express stores across Germany – a format that encourages customers to complete their everyday shopping.
Lekkerland As part of a pilot test, a total of 11 Esso service stations have been equipped with a REWE express store, with six more locations to be added in June and July. The first two sites of the test have been available in Munich since last week.
The store format offers consumers the opportunity to stock up on fresh snacks, food and drinks or to buy groceries and drugstore items quickly and conveniently.
“We want to offer consumers in Germany the best shopping experience in this respect. REWE express increases the attractiveness of EG Group petrol station locations across all product ranges, as the pilot phase has shown,” says Volker Friedemann, Country Manager Germany, EG Group.
Another focus of the REWE express concept is on the food service area, which is designed as a shop-in-shop solution. Here, baked goods as well as cold and hot sandwiches are offered under the backfrisch brand and customers can consume Lavazza brand coffee specialties.
Since 2018, the EG Group has been operating a petrol station network here with around 1,200 stations, in particular under the ESSO and OMV brands. The company plans to expand its existing convenience offering and has already introduced food service brand concepts with Burger King, Coffee Fellows, BackWerk, Ditsch and Tchibo.
