Pilipinas Shell Petroleum Corp., the publicly listed Philippine arm of Shell Plc, plans to have retail shops and restaurants in a third of its gasoline refilling stations by 2025 as its seeks to boost revenues beyond fuel.
Shell Philippines According to Lorelie Quiambao Osial, CEO of the company, the firm aims to boost revenue by deploying new branded-stores in a third of its service stations by 2025.
In a recent interview with Bloomberg, Osial detailed the firm’s plans to drive non-fuel sales at Shell stations with a projection of increasing its income by 15% yearly. A total of 550 forecourts are set to include retail offerings ranging from convenience stores to restaurants and different companies outlets such as Starbucks, McDonald’s and Adidas by 2025.
“We are transforming what you’d normally call petro retail stations into mobility destinations. Before it’s motorists-driven. Now, it’s something for the passengers to enjoy as well,” said Osial according to the news site.
Shell Philippines currently operates a network of 1,300 locations, which is expected to grow to 1,400 in the next five years. This expansion plans and its focus on non-fuel retailing launched as a five-year strategy after it closed its refinery in 2020, switching to importing fuel from abroad.
With an investment of roughly $52.3 million a year, the firm is currently working on adding between 40 and 60 stations annually to increase its outlets. Apart from adding other retail initiatives to its locations, the brand is planning on providing oil change and car maintenance services at 900 of its locations.
