The new Compact Freestyle system lets customers fill their own reusable cup and personalise their drink by choosing from 40 different drinks and flavour combinations.
Coca-Cola Coca-Cola in the Netherlands has launched a pilot of the new Compact Freestyle, a beverage tap system where consumers can fill their own reusable cup. In addition, consumers can personalise their drink and choose from 40 different drinks and flavour combinations, half of which are sugar-free. This compact tap system is designed for smaller locations on the go and at work and can be found at Shell Buttervliet gas station.
The new system has the potential to reduce the environmental impact of packaging and the pilot is part of a broader testing phase in several European countries. This new tap system was developed as an extension of the Coca-Cola Freestyle brand and portfolio.
“The findings of our preliminary analysis show that the new Compact Freestyle can have lower CO2 emissions per dose than traditional packaging. This is hugely encouraging, given the importance of taking action on sustainability for our business, our customers and consumers. By encouraging consumers to use reusable cups or bottles, we can achieve optimal packaging and emissions reductions,” said Jaap Wassink, VP & Country Director of Coca-Cola Europacific Partners Netherlands.
The pilot will provide further insight into solutions that can be a part of reducing packaging waste and reducing the carbon footprint. This drinks-on-demand innovation aligns with The Coca-Cola Company’s ambition that by 2030, at least 25% of all beverages will be sold in refillable containers or beverage dispensers with reusable packaging. This pilot is currently also running in France, Belgium, Great Britain and other markets in Europe.
